VfL Wolfsburg and Yook kicked off a climate protection initiative
25
tonns CO2 compensated
Climate protection is considered as a team sport in Wolfsburg
VfL Wolfsburg was the first professional soccer club in the world that supported the United Nations' Race To Zero Initiative, setting clearly measurable sustainability and climate protection goals. Top priority for the club is net zero by 2025. To achieve this, VfL's climate protection offensive is not limited to direct carbon emissions, but also to those that can only indirectly be impacted by the club. With this focus on indirect carbon emissions, their online shop was
closely analysed. In addition to the impact from supply chains of merchandise articles, stadium tickets are the main items bought, where the emissions are mainly caused by the travel of fans. Approaching climate protection as a team sport, VfL Wolfsburg decided to provide carbon product information in their shop to increase transparency about shopping decisions, and they also offer their fans a climate offsetting option during checkout.
10%
of fans offset CO2 at checkout
15
international
press releases
THE CHALLENGE
Climate protection together with VfL Wolfsburg
For VfL, their e-commerce shop is the ideal way to raise awareness for climate protection among their fans. However, there is an enormous challenge behind offering carbon transparency in the shopping cart. Shop products, ticketing and stadium mobility have to be processed and analyzed. Support was needed to evaluate and constantly update these complex data sets. Yook's software brings in the necessary expertise and speed.
"Yook is supporting us in transforming incomplete, unstructured data from merchandise and ticketing into meaningful carbon transparency. We provide insights on how to make our shop more sustainable and allow our customers to actively participate in our path to net zero."
Nico Briskorn, Head of Corporate Social Responsibilty at VfL Wolfsburg
IMPACT
What the VfL already archived with Yook
Just visiting a stadium adds up to quite a lot. Travelling to the game by car results in an average of 9 kg carbon, the matching cotton hoodie generates 3.94 kg carbon and the fan scarf causes 2.45 kg carbon through the extraction of raw materials, production and shipping. But it turns out that Wolfsburg fans want to make contribute to climate protection:
Within a few month 25 tonnes carbon were offset in the Wolfshop. That is almost the same amount as the carbon footprint of 1.560 stadium visitors. Well done!
